Appleton Mortgages, the mortgage firm for you.

Straight talking mortgage advice that you can trust. 

Learn about us and how we can help get your mortgage journey started.

Two images of a person being handed keys to their new home and a couple happy about moving into their new home

Who we are

At Appleton Mortgages, we’re committed to making your home ownership dreams a reality with a personal touch that sets us apart in the UK mortgage market. Our ethos centres around honesty, transparency, and exceptional customer service—no robots here! With years of experience, we take the time to understand your unique needs, ensuring you receive tailored advice and support throughout your journey to securing the perfect mortgage. 

Nothing is ever too complex for us; we thrive on finding solutions. Experience the difference with Appleton Mortgages, where exceptional service meets your path to home ownership!

Two images of a person being handed keys to their new home and a couple happy about moving into their new home

The story behind Appleton Mortgages

You might be wondering, “What does ‘Appleton’ mean?” It’s not just a catchy name—it comes from Old English, translating to “Apple Town.” At Appleton Mortgages, we believe in making your home ownership dreams as sweet as a perfectly ripe apple!

We chose this fruity name because, like apples, good mortgages should be accessible and rewarding. I provide a personal touch that ensures you receive the best service possible. My mission is to simplify the mortgage process, making it as enjoyable as biting into a crisp apple. Whether you’re a first-time buyer or looking to remortgage, I’m here to help you find the best deal—without any bad apples!

At Appleton Mortgages, my ethos is simple: I treat every client like family. I take the time to understand your unique situation and needs, ensuring that the advice I provide is tailored specifically for you. This commitment to personal service means that I invest the time to listen, empathise, and provide solutions that truly work for you.

I’m fortunate to have a dedicated team that collaborates closely with lenders to streamline the mortgage process. Being part of Stonebridge, one of the largest networks in the UK, allows me access to underwriters with certain lenders and business development managers. This means we can often expedite offers and create customised solutions that meet your needs more efficiently.

Nothing is ever too complex for us; we thrive on finding solutions. Experience the difference with Appleton Mortgages, where exceptional service meets your path to home ownership! When you become a client, you’ll also benefit from our secure online system, where you can upload documents and follow the progress of your application in real time.

The founder of Appleton Mortgages

“My name is Firat Coban, and I’m the proud founder of this company. With over 6 years of experience in the mortgage industry, I’ve had the privilege of helping individuals and families navigate the sometimes complicated world of home financing. My mission at Appleton Mortgages is simple: to provide clear, expert advice and tailored solutions that make securing your dream home as straightforward as possible.

Before founding Appleton Mortgages, I spent several years working as a Mortgage Broker at estate agents and mortgage brokerages, where I gained invaluable insight into the financial world and honed my skills in both customer service and strategic financial planning. That experience has helped me build a mortgage service that is both reliable and approachable, ensuring that every client feels supported at every step of their journey.

When I’m not working, I enjoy spending time with my wonderful family. I’m lucky to have a supportive wife and a bright, energetic child who keep me grounded and motivated. We also have Toby, our loyal dog, who’s always up for a walk or a game of fetch. Toby’s boundless enthusiasm and wagging tail remind me every day that life is about balance — and I bring that same energy to my work.

At Appleton Mortgages, we believe in treating every client like part of the family. Whether you’re buying your first home, remortgaging, or simply seeking advice, we’re here to help you make informed decisions that work for you.

Thank you for visiting our site, and I look forward to helping you with your mortgage journey.”

What sets us apart?

Our core values include integrity, transparency, and support. We believe in being straightforward about the mortgage process, so you always know what to expect. You won’t find any robots here—just genuine, old-school customer service that prioritises your needs. Join us at Appleton Mortgages, where we make home ownership sweeter, one mortgage at a time!

Personalised service

Our approach focuses on understanding your unique circumstances and tailoring our advice to fit your specific needs. You’ll receive dedicated support throughout the entire mortgage process. We’ll liaise with estate agents and solicitors on your behalf, allowing you to focus on your day job while we handle the running around.

Expertise you can trust

With years of experience in the mortgage industry, we navigate the complexities of the market with ease. We pride ourselves on providing clear, honest advice that empowers you to make informed decisions, ensuring you find the best mortgage solutions for your situation.

Problem solvers at heart

Nothing is ever too complex for us! We thrive on finding solutions, whether you have a unique financial situation or specific requirements. Our commitment to going above and beyond means we’ll work tirelessly to help you secure the perfect mortgage, no matter the challenge.

Our step by step advice process

At Appleton Mortgages, we’re committed to guiding you every step of the way, making the process as seamless and enjoyable as possible.

Understand our 8 step process, from having your initial chat to receiving your keys. 

Step 1: Reach Out To Us

Contact us via phone, email, or our website to schedule your initial consultation. During this conversation, we’ll discuss your goals, financial situation, and any specific requirements you may have. This helps us understand how we can best assist you.

Step 2: In-Depth Consultation

In our in-depth consultation, we’ll dive deeper into your needs and preferences. We’ll gather essential information, such as your income, credit history, and desired property type. This allows us to assess your mortgage options and outline a personalised plan.

Step 3: Mortgage Research and Recommendations

Once we have all the necessary information, we’ll conduct thorough research to find the most suitable mortgage products for you. We’ll present our recommendations, explaining the benefits and potential drawbacks of each option, so you can make an informed decision.

Step 4: Application Preparation

After you choose a mortgage option, we’ll help you prepare your application. This includes gathering all required documents and ensuring everything is in order. We’ll guide you through the paperwork and clarify any questions you may have.

Step 5: Submitting Your Application


We’ll submit your mortgage application to the lender on your behalf. Our team will stay in close contact with the lender to ensure everything moves smoothly and address any queries that may arise during the process.

Step 6: Liaising with Estate Agents and Solicitors

As your application is processed, we’ll liaise with estate agents and solicitors to keep everyone in the loop. This allows you to focus on your day job while we handle the running around and ensure all parties are aligned.

Step 7: Offer and Acceptance

Once your application is approved, you’ll receive a formal mortgage offer. We’ll review the offer with you to ensure you understand the terms and conditions, and we’ll help you navigate the acceptance process.

Step 8: Completion

Finally, once all legal work is completed and the funds are in place, your mortgage will be finalised. We’ll be there to support you through the completion, ensuring everything goes smoothly and you’re ready to move into your new home!

Providing expert, local advice.

We cover a a wide range of locations. So, if you need advice from a broker
local to you, we can help. Discover the areas we cover below.

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